PC's Shadows, how much emphasis?

[RPGPundit]

So, some players clearly create their shadows to be little more than places to dump their stuff, to be able to do cheap tricks with time so they don't have to be out of the game so long while doing something, and in some cases as an uber-defended fortress for themselves.
Others, however, create settings that are detailed and full of personality, a place that the player wants to be important in the story of the campaign.

I think that obviously, a player will be unhappy if he does the latter, and then his shadow isn't important. So I always try to make those kinds of shadows get involved with the plot of the campaign.

And just as obviously, a player will be unhappy if he does the former, and his shadow ends up being a pain in the ass for him and not just a way to cheat the system. So of course, I always try to make those kinds of shadows ALSO get involved with the campaign.

Why? Well, for starters, because I want it to be understood that "putting points into it", whatever it is, makes something more important for the campaign.

Second, because I want to punish the type of player who makes that kind of dumping-ground time-accelerating hidey-hole utterly-shallow kind of shadow.

So, the question aside from all that are, what are the creative ways to bring more emphasis to a PC's shadow in the game, particularly when that Player is trying to NOT bring any emphasis to it except his own personal abuse of the universe's laws?

RPGPundit

[PaladinCA]

Shadows?

Are you talking about NPC followers or holdings?

[RPGPundit]

Sorry, holdings. Worlds that they have bought with points.

RPGPundit