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Who is D&D really marketing to?

Started by Melichor, April 19, 2025, 12:40:05 PM

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Hague

Quote from: Melichor on April 19, 2025, 12:40:05 PMI'm interested in hearing if this makes you more interested or less interested in playing D&D.
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For me it's not something that would make me interested in playing.

I was already at zero interest, so I'm going to have to go with "unchanged". Unless you'll accept numbers less than zero.

Chris24601

Who is D&D marketing to?

Honestly? They're marketing to third-party content creators (whom they think are mostly woke lefties because that's what Google/YouTube says they are) to try and keep the fad afloat another day.

D&D took its mortal wound with the OGL scandal. Their new edition digital initiative required trust that they absolutely squandered. So it's been bleeding out as one thing after another disappoints.

Releasing the 5.2 SRD under CC is just a desperate attempt to gain back some of the third party content creators that are moving on. Too late they now understand that the OGL and trust in it actually drove people to buy WotC core books... so are left essentially begging for third-party creators to actually use their system.

That's their present audience... bargain-tier Mercers willing to sell 5.5e to the masses for them.