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Pen & Paper Roleplaying Central => Pen and Paper Roleplaying Games (RPGs) Discussion => Topic started by: Koltar on September 12, 2007, 02:11:05 AM

Title: OCTOBER 2005 Market Beat (from January 2005 Comics & Games Retailer) found an old one
Post by: Koltar on September 12, 2007, 02:11:05 AM
I was cleaning up around here recently and found an old COMICS & GAMES RETAILER lodged between my D&D and GURPS books - but slightly behind them.

...From the January 2006 issue; #166:

OCTOBER 2005

Average UNIT SALES for retailers' TOP-SELLING GAMES
...We have averaged their reported figures across all stores in the sample for each individual product area to show the raw average number of copies sold of each product reported by each store. Major changes are marked by arrows. To arrive at our final weighted unit sales figures for role-playing games and trading-card games, sales on products that did not make individual retailers' top-seller lists did make enough other retailers' lists are extrapolated and are integrated into the non-sellers' charts at sales levels below their last-place titles. The turnout figure for each product tells what percentage of retailers who sell products in a specific category said that a specific product was a "top seller" for them.

Average UNIT SALES for retailers' best selling
ROLE-PLAYING GAMES

All units are measured in PIECES sold; each boxed set, adventure, and sourcebook counts as one.

Product line    Manufacturer    raw#    up!/Dwn    wtd.    turnout.
1. Dungeons & Dragons    Wizards of the Coast    15.9    15.9    100%
2. Shadowrun    Fantasy Productions    1.4    Dwn    1.6    55%
3. World of Darkness    White Wolf    1.6    Dwn    1.6    70%
4Sword & Sorcery    White Wolf    1.0   up!    1.4    29%
5Rifts    Palladium    1.1    up!    1.3    54%

6d20 Misc.    Goodman Games    0.7    up!    1.0    33%
7Exalted    White Wolf    0.7    up!    1.0    30%
8Mutants & Masterminds    Green Ronin    0.7    0.9    29%
9d20 Misc.    Green Ronin    0.4    0.6    28%
10Iron Kingdoms    Privateer Press    0.4    0.6    26%

11Warhammer FRP    Black Industries    0.4    Dwn    0.6    24%
12d20 Misc.    Kenzer    0.3    0.4    28%
13GURPS    Steve Jackson    0.3    0.4    25%
14d20 Misc.    Bastion    0.3    up!    0.3    12%
15Blue Rose    Green Ronin    0.1    0.1    17%

16Call of Cthulhu    Chaosium    0.1    dwn    0.1    16%
17Castles & Crusades    Troll Lord    0.1    0.1    13%
18Conan    Mongoose    0.1    0.1    13%
19d20 Misc.    Alderac    0.1   0.1    12%
20d20 Misc.    Paizo    0.1    0.1    11%

MANUFACTURERS' PIECE SHARE
   The average store reporting unit shares to us sold at least 26 copies (29, weighted) of its Top 12 role-playing games, for a gross revenue of around $650. (Last month, the Top 12 role-playing games accounted for 37 copies.) For just those top games (not the whole market), these manufacturers accounted for the most weighted unit sales:

1Wizards of the Coast...55.18%
2White Wolf.......14.10%
3Green Ronin......5.81%
4FanPro......5.69%
5Palladium......4.69%
6Goodman Games...3.56%
7Privateer Press......2.12%
8Black Industries......2.02%
9Steve Jackson......1.42%
   Other......5.41%

CHART CHAT> * October sales fell severely against the prior month's sales, with the brief increase in prior months apparently a spike following Gen Con. The market seems to be in a vicious circle, wherin consumers who can't get products in stores go to the web to buy products, and do not return. Look for a major shakeout in the industry in First Quarter 2006.

Average RANKED SALES for retailers' best-selling
STRATEGY, BOARD, & CARD GAMES
Product line      Manufacturer
1Settlers of Catan ......Mayfair
2Risk 2210 ......Hasbro
3RoboRally ......Wizards of the coast
4Betrayal at House on the Hill.....Hasbro
5Zombies!!! ......Twilight Creations
6Carcassonne:Traders & Builders ......Rio Grande
7Conquest of the Empire ......Eagle Games
8Ticket to Ride Europe ......Days of Wonder
Title: OCTOBER 2005 Market Beat (from January 2005 Comics & Games Retailer) found an old one
Post by: Alnag on September 12, 2007, 03:39:31 AM
Wow! Great. I find this data very interesting. Thank you very much Koltar. And I hope August 07 is comming, isn't it? ;) :p
Title: OCTOBER 2005 Market Beat (from January 2005 Comics & Games Retailer) found an old one
Post by: Koltar on September 12, 2007, 03:41:48 AM
Quote from: AlnagWow! Great. I find this data very interesting. Thank you very much Koltar. And I hope August 07 is comming, isn't it? ;) :p

 Yes - that issue arrived on Monday . I was going to type it up and post it last night - but  the body said : "Nope, Ed you're falling asleep...NOW".


- Ed C.
Title: OCTOBER 2005 Market Beat (from January 2005 Comics & Games Retailer) found an old one
Post by: Warthur on September 12, 2007, 04:17:34 PM
Thanks Koltar, I'll integrate these stats into the big chart and they'll be in the next version, once C&GR send you the real chart for July 2007.
Title: OCTOBER 2005 Market Beat (from January 2005 Comics & Games Retailer) found an old one
Post by: Skyrock on September 12, 2007, 04:28:02 PM
Wow, Shadowrun sold better than WoD back then. SR4 must have got a lot of interest directly after publishing.
Title: OCTOBER 2005 Market Beat (from January 2005 Comics & Games Retailer) found an old one
Post by: Alnag on September 12, 2007, 05:40:10 PM
Quote from: SkyrockWow, Shadowrun sold better than WoD back then.

Actually no. Not in raw number. And the weighted values are the same. Also turnout is higer for WoD. So the difference might be so slight it is in a level of statistical error.