I was cleaning up around here recently and found an old
COMICS & GAMES RETAILER lodged between my D&D and GURPS books - but slightly behind them.
...From the January 2006 issue; #166:OCTOBER 2005
Average UNIT SALES for retailers' TOP-SELLING GAMES
...We have averaged their reported figures
across all stores in the sample for each individual product area to show the
raw average number of copies sold of each product reported by each store. Major changes are marked by
arrows. To arrive at our final
weighted unit sales figures for role-playing games and trading-card games, sales on products that did
not make individual retailers' top-seller lists
did make enough other retailers' lists are extrapolated and are integrated into the non-sellers' charts at sales levels below their last-place titles. The
turnout figure for each product tells what percentage of retailers who sell products in a specific category said that a specific product was a "top seller" for them.
Average UNIT SALES for retailers' best selling
ROLE-PLAYING GAMES
All units are measured in PIECES sold; each boxed set, adventure, and sourcebook counts as one.
Product line Manufacturer raw# up!/Dwn wtd. turnout.1. Dungeons & Dragons Wizards of the Coast 15.9
15.9 100%
2. Shadowrun Fantasy Productions 1.4 Dwn
1.6 55%
3. World of Darkness White Wolf 1.6 Dwn
1.6 70%
4Sword & Sorcery White Wolf 1.0 up!
1.4 29%
5Rifts Palladium 1.1 up!
1.3 54%
6d20 Misc. Goodman Games 0.7 up!
1.0 33%
7Exalted White Wolf 0.7 up!
1.0 30%
8Mutants & Masterminds Green Ronin 0.7
0.9 29%
9d20 Misc. Green Ronin 0.4
0.6 28%
10Iron Kingdoms Privateer Press 0.4
0.6 26%
11Warhammer FRP Black Industries 0.4 Dwn
0.6 24%
12d20 Misc. Kenzer 0.3
0.4 28%
13GURPS Steve Jackson 0.3
0.4 25%
14d20 Misc. Bastion 0.3 up!
0.3 12%
15Blue Rose Green Ronin 0.1
0.1 17%
16Call of Cthulhu Chaosium 0.1 dwn
0.1 16%
17Castles & Crusades Troll Lord 0.1
0.1 13%
18Conan Mongoose 0.1
0.1 13%
19d20 Misc. Alderac 0.1
0.1 12%
20d20 Misc. Paizo 0.1
0.1 11%
MANUFACTURERS' PIECE SHARE
The average store reporting unit shares to us sold
at least 26 copies (29, weighted) of its Top 12 role-playing games, for a gross revenue of around $650. (Last month, the Top 12 role-playing games accounted for 37 copies.) For
just those top games (not the whole market), these manufacturers accounted for the most
weighted unit sales:
1Wizards of the Coast...
55.18%2White Wolf.......
14.10%3Green Ronin......
5.81%4FanPro......
5.69%5Palladium......
4.69%6Goodman Games...
3.56%7Privateer Press......
2.12%8Black Industries......
2.02%
9Steve Jackson......
1.42% Other......
5.41%CHART CHAT> * October sales fell severely against the prior month's sales, with the brief increase in prior months apparently a spike following Gen Con. The market seems to be in a vicious circle, wherin consumers who can't get products in stores go to the web to buy products, and do not return. Look for a major shakeout in the industry in First Quarter 2006.
Average RANKED SALES for retailers' best-selling
STRATEGY, BOARD, & CARD GAMES
Product line Manufacturer1Settlers of Catan ......Mayfair
2Risk 2210 ......Hasbro
3RoboRally ......Wizards of the coast
4Betrayal at House on the Hill.....Hasbro
5Zombies!!! ......Twilight Creations
6Carcassonne:Traders & Builders ......Rio Grande
7Conquest of the Empire ......Eagle Games
8Ticket to Ride Europe ......Days of Wonder
Wow! Great. I find this data very interesting. Thank you very much Koltar. And I hope August 07 is comming, isn't it? ;) :p
Quote from: AlnagWow! Great. I find this data very interesting. Thank you very much Koltar. And I hope August 07 is comming, isn't it? ;) :p
Yes - that issue arrived on Monday . I was going to type it up and post it last night - but the body said : "Nope, Ed you're falling asleep...NOW".
- Ed C.
Thanks Koltar, I'll integrate these stats into the big chart and they'll be in the next version, once C&GR send you the real chart for July 2007.
Wow, Shadowrun sold better than WoD back then. SR4 must have got a lot of interest directly after publishing.
Quote from: SkyrockWow, Shadowrun sold better than WoD back then.
Actually no. Not in raw number. And the weighted values are the same. Also turnout is higer for WoD. So the difference might be so slight it is in a level of statistical error.