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New Study on Youth and Social Media

Started by Joethelawyer, February 15, 2010, 09:07:18 PM

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Joethelawyer

Came across this while reading an interesting blog article, wherein Black Diamond Games noted that its blog has become a feeder for its Facebook page.  The facebook page gets far more activity.

http://blackdiamondgames.blogspot.com/2010/02/shifting-mediums.html

The study he cites to which supports his personal experience is here:

http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

I've been thinking lately about my own changing RPG-related online reading habits.  I used to go to at least 4-5 boards a day just a couple years ago.  Now I pretty much go to TheRPGSite.com daily, and maybe once a week I go to Dragonsfoot and ENWorld.

Most of my actual reading and commenting seems to be on blogs these days.  I've created a good list of about 300 blogs, and get notified if they are updated.

I have a twitter account, but I use that more to let me know of any big news that people are yapping about.  

Anyhow, one of the big data points in the survey is that blogging has dropped significantly among kids and young adults, and has gone up with older adults.

As a business you want to be everywhere your customers are, so you want to be on every medium.  As for hobbies though, unless you have a specific goal, you just want to be where fellow hobbyists are.  For RPG's, that seems to still be boards and blogs.

Which makes me think there may be even more of a growing disconnect in the ability of the hobby to attract newer younger gamers, unless there is some sort of concerted effort to get a meaningful presence on places like Facebook.

Regarding the OSR, where the style of game due to its simplicity would be a natural attraction to younger gamers, it seems to exist in cyberspace in mediums in which membership of the younger audience is shrinking--namely blogs and boards, not Facebook.

Food for thought...
~Joe
Chaotic Lawyer and Shit-Stirrer

JRients:   "Joe the Lawyer is a known shit-stirrer. He stirred the shit. He got banned. Asking what he did to stir the shit introduces unnecessary complication to the scenario, therefore he was banned for stirring the shit."


Now Blogging at http://wondrousimaginings.blogspot.com/


Erik Mona: "Woah. Surely you\'re not _that_ Joe!"

ggroy

I've noticed that my younger nephews and nieces who are in high school today, they don't read blogs at all and they don't use email much at all.  They prefer to text message to their friends.

ggroy

Quote from: Joethelawyer;360729Which makes me think there may be even more of a growing disconnect in the ability of the hobby to attract newer younger gamers, unless there is some sort of concerted effort to get a meaningful presence on places like Facebook.

An even bigger problem is getting something like the brand name "Dungeons and Dragons" into the minds of younger gamers.  With kids being literally immune to most online/offline advertisement, not watching television at all, not blogging, not twittering, not reading comic books, etc .... how can Hasbro attract new younger gamers, when most of the obvious mediums of promotion are not even on the kids' radar screens today?

Joethelawyer

#3
Quote from: ggroy;360736An even bigger problem is getting something like the brand name "Dungeons and Dragons" into the minds of younger gamers.  With kids being literally immune to most online/offline advertisement, not watching television at all, not blogging, not twittering, not reading comic books, etc .... how can Hasbro attract new younger gamers, when most of the obvious mediums of promotion are not even on the kids' radar screens today?

How much does everyone use Facebook for their RPG-related social interactions? Do you use it for some types of interactions but not for others? I used to have in my friends list a ton of RPG industry people, but deleted them because I wasn't that interested in their personal lives, just their gaming thoughts and perspectives, which I didn't get a lot of through Facebook.  Does anyone find it useful for RPG-related social interactions or as a forum for an exchange of RPG ideas?
~Joe
Chaotic Lawyer and Shit-Stirrer

JRients:   "Joe the Lawyer is a known shit-stirrer. He stirred the shit. He got banned. Asking what he did to stir the shit introduces unnecessary complication to the scenario, therefore he was banned for stirring the shit."


Now Blogging at http://wondrousimaginings.blogspot.com/


Erik Mona: "Woah. Surely you\'re not _that_ Joe!"

ggroy

I don't use facebook at all these days.

The Shaman

Quote from: Joethelawyer;360738How much does everyone use Facebook for their RPG-related social interactions?
I would need to have some RPG-related social interactions first before I'd consider Facebook.

If/when I get back to face-to-face gaming regularly again, then I'd consider it. But that may also be something like two years away, so I'll see what the social networking tool du jour is then.
On weird fantasy: "The Otus/Elmore rule: When adding something new to the campaign, try and imagine how Erol Otus would depict it. If you can, that\'s far enough...it\'s a good idea. If you can picture a Larry Elmore version...it\'s far too mundane and boring, excise immediately." - Kellri, K&K Alehouse

I have a campaign wiki! Check it out!

ACS / LAF

stu2000

The thing you do with text on FB and whatnot seems a lot like reading, but it isn't. It's conversation. Kids don't want to interrupt their conversation with ads or information or games.
Employment Counselor: So what do you like to do outside of work?
Oblivious Gamer: I like to play games: wargames, role-playing games.
EC: My cousin killed himself because of role-playing games.
OG: Jesus, what was he playing? Rifts?
--Fear the Boot

beejazz

#7
I started a group on fb for roleplayers in the atlanta area. I don't know how successful it's been at actually getting folks together (people mention that they're organising games there and response may or may not happen by way of PM) but I tried an experiment recently. I put an ad up on fb for the group. Just a few days, for a limited age group (16-30), only folks with "rpg" or a related word in their profile and in the atlanta network, and limited to 10 clicks per day (max bid was .60 per click and max per day was 6.00). Membership in the RPG Atlanta group shot up maybe 25 in the five days I ran the ad... which I think is pretty good given the limited scope of the ad. Odds are I got 50 clicks (the max I set for myself), and out of that I got 25 members. Probably. It's possible I got friends of people who clicked and then invited folks they knew.

Besides that, my last campaign ran for the better part of the year. I used facebook to organise it. Had a lot of friends-of-friends in that group.

EDIT:
Quote from: stu2000;360749The thing you do with text on FB and whatnot seems a lot like reading, but it isn't. It's conversation. Kids don't want to interrupt their conversation with ads or information or games.

Farmville.

Kids (teens at least) use groups and events pretty extensively too. It's still more like a conversation than blogging is, but pretty useful for keeping people in the loop when organising a game or even a local community of gamers.

ggroy

#8
Perhaps one way to think of it is, how did toy/game companies advertise their products to kids a century ago (back in the 1800's and early 1900's) when there was no TV, no radio, no internet, etc ... ?

This would be similar to the "mental media blackout" of kids/teens these days, who don't watch TV, don't listen to the radio, don't blog, don't twitter, don't read comic books nor any newspapers, etc ... and who are generally "immune" to almost all forms of advertising.

Zachary The First

I just have a feed for RPG Blog 2 on my Facebook page.  I was thinking about making it its own account.
RPG Blog 2

Currently Prepping: Castles & Crusades
Currently Reading/Brainstorming: Mythras
Currently Revisiting: Napoleonic/Age of Sail in Space

flyingmice

How in the world would I get any writing done if I had to dick around on FB or whatever? I begrudge the time I spend here, or writing my blog. Thing is, if RPG publishers move into FB in force - and some already have - then facebook becomes automatically dead and the kids will go somewhere else. I haven't got the time to chase them down, and they don't *want* to be bothered by ads and crap anyway. Besides, I'm old enough to be their grandfather. What kid wants to be bothered by old people? Heck, my wife and all her friends facebook! I'll bet the kids are all using something else already.

-clash
clash bowley * Flying Mice Games - an Imprint of Better Mousetrap Games
Flying Mice home page: http://jalan.flyingmice.com/flyingmice.html
Currently Designing: StarCluster 4 - Wavefront Empire
Last Releases: SC4 - Dark Orbital, SC4 - Out of the Ruins,  SC4 - Sabre & World
Blog: I FLY BY NIGHT

boulet

One of my coworkers explained to me how his teenage daughter uses FB in quite creative ways. She's got a handful of profiles there. One obvious reason is to obfuscate some conversations from parents eyes. Another, more surprising motivation, is because she belongs to a community of players who impersonate characters on FB. It's not table top RPGs they're playing though, more like a spontaneous freeform/fanfiction/collective storytelling in whatever setting that floats their boats.  

Wouldn't it be funny if after unfair competition from CCG and video games, table top RPGs were to be dwarfed by some spontaneous, unstructured, online version of itself?

Pseudoephedrine

Quote from: boulet;360826One of my coworkers explained to me how his teenage daughter uses FB in quite creative ways. She's got a handful of profiles there. One obvious reason is to obfuscate some conversations from parents eyes. Another, more surprising motivation, is because she belongs to a community of players who impersonate characters on FB. It's not table top RPGs they're playing though, more like a spontaneous freeform/fanfiction/collective storytelling in whatever setting that floats their boats.  

Wouldn't it be funny if after unfair competition from CCG and video games, table top RPGs were to be dwarfed by some spontaneous, unstructured, online version of itself?

They already are.
Running
The Pernicious Light, or The Wreckers of Sword Island;
A Goblin\'s Progress, or Of Cannons and Canons;
An Oration on the Dignity of Tash, or On the Elves and Their Lies
All for S&W Complete
Playing: Dark Heresy, WFRP 2e

"Elves don\'t want you cutting down trees but they sell wood items, they don\'t care about the forests, they\'\'re the fuckin\' wood mafia." -Anonymous

Casey777

WotC's already trying this with their increased Twitter and Facebook thingee. It's not that hard to add a Twitter or FB echo at bare minimum.

:rant: General rant:
I'm really really fucking tired[/i] of the OSR being touted as ruleslite and the only ruleslite show in town. Compared to D&D3.x fullbore* perhaps, but there are plenty of light RPGs, new and old, that aren't OSR related. Nor should Old School roleplaying mean ruleslite. FGU games, Palladium, Rolemaster, Runequest for starters. I never considered AD&D ruleslite and don't consider OSRIC such either.

Finally one critique of 3.x was copious rules exceptions, something OD&D and OAD&D have their own share of. Not my cuppa as I prefer to get down and play not look up, be trumped or get tripped up by some exception. It's why in wargaming I prefer the poker-like elegance & frustration of Piquet to Command Decision / Volley & Bayonet or DBA / Fantasy Rules! to WRG 7th edition or Warrior. Both of which are newer rules written in response to the older clunkier style games.
:banghead:

Quote from: flyingmice;360819I'll bet the kids are all using something else already.

;) 4chan and its various sundry ilk :teehee: :eek: (though since its various ilk largely result from seasonal migrations from /b/ it too is old hat)

Does anybody use MySpace anymore, for example?



* but even then you have stuff like Blue Rose, Castles & Crusades, MicroLite20, M&M 1st edition etc.

OSR seems stuck in a D&D vs D&D paradigm rut and I got off the D&D only or D&D as The Game train decades ago. While I applaud the creativity, enthusiasm and religious-level introspection displayed, and more products I fear it largely reinventing the wheel or walking a similar path as others have done years if not decades ago.

flyingmice

Quote from: Casey777;360863;) 4chan and its various sundry ilk :teehee: :eek: (though since its various ilk largely result from seasonal migrations from /b/ it too is old hat)

Does anybody use MySpace anymore, for example?

Part of the appeal of these sites for kids is that most adults don't even know about them. The appearance of actual presences by publishers is a sign that the place is seriously uncool and that the old farts are co-opting it. I know if I were a kid I would find somewhere else to hang. It would be like teens hanging out at a retirement home.

-clash
clash bowley * Flying Mice Games - an Imprint of Better Mousetrap Games
Flying Mice home page: http://jalan.flyingmice.com/flyingmice.html
Currently Designing: StarCluster 4 - Wavefront Empire
Last Releases: SC4 - Dark Orbital, SC4 - Out of the Ruins,  SC4 - Sabre & World
Blog: I FLY BY NIGHT