Many people ask me how i come up with all those great ideas I never complete (bullshit).
What I do when i pen ideas for settings/adventures in previosuly unestablished locales is write the names of things as they come into my head no matter how silly they may sound. Usually these are the best names. In fact a lot of my ideas are inspired by such names/concepts and they form the core of what interests me about games and settings, no matter how cheesy.
This is pretty much how I ran my Star Wars campaign many years ago. It was simply a me writing down a series of things I wanted to see in the game, followed by a list of key components that had to be present for a Star Wars to work and feel right.
I followed this similar system for my 7th Sea campaign, wherein I wrote encounters and events and combat situations and locales and did my best to weave them into story that week. If they never cropped up, then they went back into the mix for the next session.
GW:
Don't take it too hard with the "not complete," I've more than a few games that are complete, or near complete at anyone time, the problem is affording things like art and layout. Mind you this is professional (well OK, allegedly professional) materials, but I do get you.