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New Study on Youth and Social Media

Started by Joethelawyer, February 15, 2010, 09:07:18 PM

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Benoist

#30
February 20, 2010, 03:58:27 PM
Quote from: ggroy;360736An even bigger problem is getting something like the brand name "Dungeons and Dragons" into the minds of younger gamers.  With kids being literally immune to most online/offline advertisement, not watching television at all, not blogging, not twittering, not reading comic books, etc .... how can Hasbro attract new younger gamers, when most of the obvious mediums of promotion are not even on the kids' radar screens today?
Put D&D ads on the back of Pokemon/Yu-Gi-Oh cards. It'll work wonders.
Also, ads on XBOX Live, if ever possible.

ggroy

#31
February 20, 2010, 06:07:37 PM
Quote from: Benoist;361833Put D&D ads on the back of Pokemon/Yu-Gi-Oh cards. It'll work wonders.
Also, ads on XBOX Live, if ever possible.

How much would this be different than putting Beatles, Bee Gees, Aerosmith or Journey ads on the back of Pokemon/Yu-Gi-Oh cards or on XBox Live?

Benoist

#32
February 20, 2010, 06:18:17 PM
Quote from: ggroy;361861How much would this be different than putting Beatles, Bee Gees, Aerosmith or Journey ads on the back of Pokemon/Yu-Gi-Oh cards or on XBox Live?
It'd be interesting to see if Rock Band: The Beatles actually increased the download of Beatles titles on iTunes and other media favored by the younger crowd. Then you'd have an hint as to the impact of such a thing as a console medium advertisement for "vintage products".

As for TCGs, it's basically the right crowd playing cards in school that you want to target for a game like D&D. It just makes sense to target them with ads, I would think.
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