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Viral Marketing for Halo 3?

Started by EssEmAech, June 09, 2007, 03:13:23 PM

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EssEmAech

Check out this (slick) website by a company that thinks they've found free, inexhaustible energy.

Steorn's Website

And here is an ARG (Alternate Reality Game) site's forum thread with a lot of speculation on the site. Speculation Thread at Unfiction

Steorn, the company, has a reasonably lengthy past in counterfeit prevention technology, an employee that spoke at Harvard about (I think) fraud awareness and prevention, and an actual patent application for a perpetual energy machine.

A lot of the aesthetics of the site are reminiscent of some Halo and Xbox aesthetics, and apparently the older site had some honeycomb images, possibly being reminiscent of ilovebees.com, Halo 2's viral marketing site.

It has generated a lot of legitimate media that are, obviously, calling it a crank idea and fraudulant.  However, Team Xbox posted an article about the site and company at their site, which is more than a little odd.

So, I see a few scenarios:

Microsoft/Bungie have spent an assload of money and time to really make a viral marketing campaign appear not to be.

Someone really has actually discovered perpetual energy (or something very close to it), though the method of exposing the information and the "scientific challenge" are dubious.

It's all a very elaborate and complete hoax.

Personally, my interest is well and truly piqued.  Anyone else?
"I never learned anything from a man who agreed with me" - Robert A. Heinlein

J Arcane

No, it's not an ARG.  yes it was debunked as an ARG months ago.  

It really is just another "free energy" scam, and has nothing whatsoever to do with Microsoft of Halo.  

you're behind the times dudeman.
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EssEmAech

So I see the further I get into that Unfiction thread.  I was hasty in posting, but the subject matter was vastly interesting, and I'm a whore for other people's opinions.

;)
"I never learned anything from a man who agreed with me" - Robert A. Heinlein

J Arcane

Quote from: RooksGambitSo I see the further I get into that Unfiction thread.  I was hasty in posting, but the subject matter was vastly interesting, and I'm a whore for other people's opinions.

;)
Sorry to be so curt, it's just this went around and around and around for way too long on Evil Avatar, because some of the Halo fanboys were just determined to believe it, despite every bit of evidence to the contrary.

I even made a joke poster to mock them, with a picture from Ringworld and the phrase "I WANT TO BELIEVE" written in the Halo font.
Bedroom Wall Press - Games that make you feel like a kid again.

Arcana Rising - An Urban Fantasy Roleplaying Game, powered by Hulks and Horrors.
Hulks and Horrors - A Sci-Fi Roleplaying game of Exploration and Dungeon Adventure
Heaven\'s Shadow - A Roleplaying Game of Faith and Assassination

EssEmAech

It's all gravy, I didn't take you to be curt, sir.  Just telling me this has been around the table a few times already.

It was interesting for about an hour, before I got to the debunking, though.
"I never learned anything from a man who agreed with me" - Robert A. Heinlein