FFG Star Wars - so close yet they missed

crkrueger · February 11, 2016, 01:29:05 AM

I wonder if anyone, anywhere, ever on the intarwebz will leave a thread without declaring that they're leaving thus getting the last word in.

Majus · February 11, 2016, 02:59:20 AM

Quote from: CRKrueger;878342I wonder if anyone, anywhere, ever on the intarwebz will leave a thread without declaring that they're leaving thus getting the last word in.

But if they do, how will you know?

Lynn · February 11, 2016, 01:06:30 PM

Quote from: Omega;878083Marketing is when the gimmic is played up. If you hardly even know the gimmic is there then it isnt marketing. Oddly FFG hasnt played up the funky dice. Either that or I missed it. Which is very likely. But the ads I saw for it didnt play up the dice.

You and Christopher seem to have your own ideas about what marketing is and isn't. Let us know how it goes when you market your own or others products.

KingCheops · February 11, 2016, 02:00:26 PM

Quote from: Lynn;878440You and Christopher seem to have your own ideas about what marketing is and isn't. Let us know how it goes when you market your own or others products.

Are you sure you're not confusing marketing with revenue generation?

Marketing implies some sort of communication which they certainly do not do on any of the preview articles, release articles, or any communication they present on their own website. They don't seem to think of it as a selling point for the game at all.

They are however making it such that you really do need to buy the dice used to play the game from them. That activity directly generates revenue for them.

Lynn · February 11, 2016, 03:15:06 PM

Quote from: KingCheops;878445Marketing implies some sort of communication which they certainly do not do on any of the preview articles, release articles, or any communication they present on their own website. They don't seem to think of it as a selling point for the game at all.

Marketing is quite broad in what it encompasses, and you have specializations within it, and areas of overlap with other parts of a business (sales and development). You are talking about "marcom" if you've heard the term, as in Marketing Communication.

You can have a bunch of people wearing different hats in a company, and they all interact with one another, effectively or ineffectively.

I understand the point you are making - they do not incorporate the 'dice engine' into their communications much. They focus on a polished presentation of Star Wars as a game, and maybe the appearance of the dice, but not the engine itself. That's a good idea. But that is just a part of it.

Omega · February 11, 2016, 05:57:25 PM

Quote from: Lynn;878440You and Christopher seem to have your own ideas about what marketing is and isn't. Let us know how it goes when you market your own or others products.

Funny. I've done marketing and sold product. Try again please.

You obviously have a bigger axe to grind with FFG than I do and are hellbent on fabricating any reason against the game. Which undermines the valid points you had before you went winging off merrily into marketing wacky land.

Chris is winging off in the opposite direction singing "tra-la-la no one could possibly have trouble with icons! Its not an extra layer! tra-la-la" Which undermines the valid points he has.

Lynn · February 11, 2016, 06:43:55 PM

Quote from: Omega;878483You obviously have a bigger axe to grind with FFG than I do and are hellbent on fabricating any reason against the game. Which undermines the valid points you had before you went winging off merrily into marketing wacky land.

I must be a raging crazy liar because I don't agree with you, right?

I kept on this thread for two reasons. A lot of the discussion about various dice strategies suddenly got quite thought provoking and useful. Also, I keep getting replies about marketing that either cast aspersions like yours just did, or that present a contrary view than my experience in marketing.

I guess I am guilty of being enough of an egoist to not just ignore it - but no doubt its because of whiteness / white privilege, the true source of all evil. That and mayonnaise.

KingCheops · February 12, 2016, 01:36:26 PM

Quote from: Lynn;878459Marketing is quite broad in what it encompasses, and you have specializations within it, and areas of overlap with other parts of a business (sales and development). You are talking about "marcom" if you've heard the term, as in Marketing Communication.

You can have a bunch of people wearing different hats in a company, and they all interact with one another, effectively or ineffectively.

I understand the point you are making - they do not incorporate the 'dice engine' into their communications much. They focus on a polished presentation of Star Wars as a game, and maybe the appearance of the dice, but not the engine itself. That's a good idea. But that is just a part of it.

Curriculum must have really changed since I was in school. Although it wouldn't be a big surprise to see marketing departments take this approach since in my experience they are a bunch of self-important pricks.

You also seem to be confusing marketing with organizational questions. Wearing different hats has shit fuck all to do with marketing. Or are you trying to claim that the guys who arrange flow rates on automated factory systems are all part of marketing? Or that the writers of RPG at FFG are part of the marketing department? They'd get feedback from marketing unless it is a shitty company but neither of those is a marketing function.

Omega · February 12, 2016, 05:49:21 PM

Quote from: KingCheops;878635Curriculum must have really changed since I was in school.

I stopped reading his arguments after the tenth strawman was set up ad nausium.

Christopher Brady · February 12, 2016, 05:55:25 PM

Quote from: CRKrueger;878342I wonder if anyone, anywhere, ever on the intarwebz will leave a thread without declaring that they're leaving thus getting the last word in.

I know I said I would make my previous post my last, but I want address this.

I mention my departure from threads because I want to let people know that I will (try to) not to get involved in this thread and will likely not be avidly reading it. So anyone wishing to rebut or otherwise engage my opinion will likely not get any sort of response from me.

I don't want people wasting their time.

RPGPundit · February 15, 2016, 06:59:05 PM

Quote from: Christopher Brady;877955OD&D hasn't been sold for decades. Why does it even matter?

It's actually being sold right now.

Christopher Brady · February 15, 2016, 07:59:21 PM

Quote from: RPGPundit;879181It's actually being sold right now.

That's the Box set with the dice and everything? Cool!

Old One Eye · February 15, 2016, 08:54:27 PM

Quote from: CRKrueger;878342I wonder if anyone, anywhere, ever on the intarwebz will leave a thread without declaring that they're leaving thus getting the last word in.

I do all the time. Lots of times I will start to reply, then figure my point isn't worth making and delete it. Or also, message boards are not that big a part of my life to look at everyday. Plenty of times I have no idea if anyone ever responded to something I said because I don't log in for days and it gets buried. People could be calling me a sphincter all the time and I would not know.

crkrueger · February 15, 2016, 09:04:01 PM

Quote from: Old One Eye;879214I do all the time. Lots of times I will start to reply, then figure my point isn't worth making and delete it. Or also, message boards are not that big a part of my life to look at everyday. Plenty of times I have no idea if anyone ever responded to something I said because I don't log in for days and it gets buried.

Yeah, me too. I was just joking.

Quote from: Old One Eye;879214People could be calling me a sphincter all the time and I would not know.

Good thing, because we all do that.

Bren · February 15, 2016, 10:16:51 PM

Quote from: CRKrueger;879216Yeah, me too. I was just joking.

Good thing, because we all do that.

No we don't all do that. I, for one, have never called Old One Eye a sphincter.