I think I remember Mistwell saying "Wait and see. There might be commercials, ads in magazines, the whole nine yards."

Here we are about a week or two away from launch and I haven't seen anything outside this forum.

Quote from: Endless Flight;762296I think I remember Mistwell saying "Wait and see. There might be commercials, ads in magazines, the whole nine yards."

Here we are about a week or two away from launch and I haven't seen anything outside this forum.

I'm going to wait until after actual release.  I think kids have fairly short attention spans for commercials, and seeing an ad, "Come play the new D&D!  When it comes out in a couple weeks..." might not work.

However, to say I'm dubious of such commercials would be an understatement.

Quote from: Sacrosanct;762299I'm going to wait until after actual release.  I think kids have fairly short attention spans for commercials, and seeing an ad, "Come play the new D&D!  When it comes out in a couple weeks..." might not work.

However, to say I'm dubious of such commercials would be an understatement.

I think we might be selling kids too short.

Video games are announced almost literally a year from the date of release, like Call of Duty, and yet these kids, some of whom are around 10, know the release date.

We shouldn't beat around the bush. Wizards has pretty much sucked at this.

Quote from: Endless Flight;762329I think we might be selling kids too short.

Video games are announced almost literally a year from the date of release, like Call of Duty, and yet these kids, some of whom are around 10, know the release date.

We shouldn't beat around the bush. Wizards has pretty much sucked at this.

They are announced way ahead of time, but you usually don't see commercials for video games until a week or two until release. And video games have much larger budgets, and have much shorter life (with the exception of some MMOs), meaning that its much more important for them to sell NOW.

Initial sales on video games are pretty much the majority of the money to be made on them. It makes sense that you see way more advertising for video games than D&D.

Perhaps lots of online controversy is the marketing strategy.

Quote from: Endless Flight;762296I think I remember Mistwell saying "Wait and see. There might be commercials, ads in magazines, the whole nine yards."

Here we are about a week or two away from launch and I haven't seen anything outside this forum.

This is WOTC.

The company that has a known record of botching advertising of games. Or even letting people know the game exists...

They didnt announce or have a page even up for Dungeon till a week before release and one rep I talked to was not even aware it was in production when alerted to a false amazon entry.

In this case though WOTC has been advertising indirectly via the playtest, the early modules and the current previews of the pages.

Solomon bay be the reson theres been no actual advertisements if his hold over the D&D title for film can extend to such. No idea. More likely Hasbro just hasnt allocated WOTC a budget for that or is saving the budget for movies if they can break that contract.

It may also be that with the botch of 4e advertisement. No one is willing to risk another with so much riding on Next succeeding.

Anyone expecting a tv advertising campaign, in this day and age and for a product like D&D, should think again. Tabletop RPGs aren't in the same ballpark as videogames in market size or budget.

Quote from: Haffrung;762498Anyone expecting a tv advertising campaign, in this day and age and for a product like D&D, should think again. Tabletop RPGs aren't in the same ballpark as videogames in market size or budget.

this too.  How many tv ads do you see for boardgames?

Quote from: Sacrosanct;762504this too.  How many tv ads do you see for boardgames?

Quite a few. And the occasional cartoons. WOTC blew how much on the Kaijudo cartoon? But their non-CCG stuff? Nada.

Hasbro is better at getting the advertising out.

And for a RPG touted as being more accessible and easier to play to the totally new. Then you really want at least some adverts out letting those people know.

But. As said. Could be budget reasons.

Or maybee others are right and they are waiting till the last minute.

Quote from: LibraryLass;762413Perhaps lots of online controversy is the marketing strategy.

And even if a small fraction of players are online in forums, that fraction has a tendency to be outspoken.  Even a hater saying "5e sucks" might be enough to get one of their associates to think "Sometimes what X hates, I like, maybe I will check it out."

Quote from: Brander;762530And even if a small fraction of players are online in forums, that fraction has a tendency to be outspoken.  Even a hater saying "5e sucks" might be enough to get one of their associates to think "Sometimes what X hates, I like, maybe I will check it out."

That's half the reason I was writing reviews on RPG.net.

JG

Quote from: Brander;762530And even if a small fraction of players are online in forums, that fraction has a tendency to be outspoken.  Even a hater saying "5e sucks" might be enough to get one of their associates to think "Sometimes what X hates, I like, maybe I will check it out."

It also has the opposite effect.

"Someone told me I should hate this game. I hate this game now!"

And unfortunately. Online this seems the more prevalent trend. or at least balances out.